Case study 02
Scania East Africa & Scania Tanzania
Integrated Digital Communications & Creative Services
The requirement
Bringing consistency to regional digital communication.
An international brand operating across different markets must communicate consistently while remaining relevant to its local audiences.
Scania's activities across East Africa called for coordinated digital communication covering corporate developments, products, services, campaigns and sustainability initiatives.
Our engagement brought together communication strategy, content planning, creative development, digital channel management and performance analytics.
The Engagement
We supported Scania East Africa and Scania Tanzania with integrated digital communications and creative services.
Our work addressed the planning and management of corporate digital channels, the development of content and campaigns, and the ongoing evaluation of digital communication performance.
The engagement combined strategic planning with practical execution across different communication activities.
Our Work
Digital Communications Strategy
We developed and managed digital communication activities aligned with Scania's corporate objectives, commercial operations and regional communication requirements.
This involved establishing communication priorities, coordinating channel activity and aligning content with the organisation's wider messaging.
Content Strategy & Corporate Storytelling
We planned, developed and managed content communicating Scania's corporate activities, products, services and sustainability initiatives.
Our work involved organising content themes, developing communication materials and coordinating publication across relevant digital channels.
Creative Campaign Development
We developed creative concepts and campaign materials supporting Scania's digital advertising and communication activities.
This included campaign planning, creative development, content production coordination and the preparation of materials for different digital formats.
Digital Advertising & Media Management
We managed digital advertising activities, including campaign execution, media coordination and performance optimisation.
Our work connected campaign objectives with audience engagement and the requirements of the selected communication channels.
Performance Analytics
We monitored digital communication and advertising performance, assessed audience engagement and used the findings to support ongoing improvements.
Scope of Delivery
- Corporate digital communications strategy
- Regional digital channel management
- Content strategy and editorial planning
- Corporate and sustainability communications
- Creative campaign development
- Digital advertising and media management
- Content development and production coordination
- Campaign execution and optimisation
- Audience engagement monitoring
- Digital performance analytics
- Regional communication coordination
The work in perspective
The engagement demonstrates our ability to support an established international business through coordinated digital communication across regional markets.
It brought together the strategic, creative and analytical capabilities now represented through Malsery XP, with a consistent focus on corporate objectives, audience relevance and measurable communication activity.
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